Whether you’re a newly published author or a multi-volume “old pro,” how you promote your book will make the difference between success and failure. Even if your book has mass appeal, creating an effective book press kit will yield you greater results. Now, Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books breaks down the often elusive task of preparing a book press kit into strategies you can understand and practical steps you can take. Author and marketing communications whiz Dawn Josephson presents promotional piece creation and writing in real-world terms for real-world people. No matter what your book topic or genre, in Putting It On Paper you'll find Ground Rules and strategies you can put into play immediately.

Through Real-Life Samples, Frequently Asked Questions, and Key Points, you’ll discover how to:

· Create cover letters that get noticed;
· Write press releases the media loves;
· Construct compelling book reviews that draw attention;
· Develop an author bio that makes you irresistible;
· Sell more books with a winning sell sheet;
· Get your foot in the door with an informative catalog sheet;
· Design a give-away item that makes you memorable;
· Organize an article that positions you as the expert;
· Put all the press kit pieces together professionally and effortlessly.

Putting It On Paper is the perfect starter for new authors as well as the ideal refresher for more experienced writers looking for up-to-date information. This reference tool cuts through all the hype and takes a practical approach to understanding, creating, and using a book press kit to propel book sales.