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| Category: Writing:Publishing | |
| About the Book | |
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Free Excerpt From The Book (requires Adobe Acrobat Reader) ABOUT THE BOOKThe Web-Savvy Writer: Book Promotion with a High-Tech Twist is an interactive workbook developed by bestselling author and online book promotion expert Patrice-Anne Rutledge. This guide shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with tips, techniques, resources, and examples, this essential guide will help you: -- Develop a website that drives book sales -- Create an online book promotion strategy that reaches thousands more potential readers than any in-person promotion -- Use the Internet to develop your author platform and expert image -- Profit from new technologies such as blogging, podcasting, and RSS -- Quickly create digital products based on your book's content and automate their sale on the web -- Create an attention-getting online media campaign that attracts both the press and potential readers -- Save time and money by choosing the most cost-effective products and services and automating your online book promotion campaign -- And much more! The Web-Savvy Writer also includes: -- Checklists for all aspects of online book promotion -- Numerous examples of how to put these techniques into action -- Interviews with a dozen highly successful authors who share their own online book promotion secrets -- Hundreds of clickable web links -- Companion website, blog, and podcast TESTIMONIALS "The Web-Savvy Writer is an indispensable guide to the very latest trends in online book promotion, a must for any author who wants to succeed in today's competitive publishing environment. This book is jammed with information on everything from online promotion basics to emerging technologies such as podcasting, blogging, and RSS, offering detailed guidance on how to promote both your book and your career as an author." —Dan Poynter, author of The Self-Publishing Manual "What is impressive about Rutledge's guide is its happy blend of analytic overview and practical detail about becoming web savvy. Every page has numerous easy-to-understand suggestions that will assist an author with marketing in this web-dominated era." — Lee Foster, Lowell Thomas award-winning travel author WHY ONLINE BOOK PROMOTION? The web is where you want to be if you're serious about promoting your books in the 21st century. More than one billion people worldwide use the Internet and over 200 million of them have bought a book online. Many more have learned about a book online and purchased it in a local store. Online book promotion is the best way for authors to reach this large, global audience at a low cost. From basic techniques such as creating a website to emerging technologies like podcasting, RSS, videoblogging, and web multimedia, there's a way to attract attention and publicity for your book online. A world of opportunity awaits tech-savvy authors who want to work the web and profit by doing so. You just need to get started...
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| About the Author | |
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Patrice-Anne Rutledge is the bestselling author of 24 books, a successful technology journalist, and an online book promotion expert. Her online book promotion techniques have resulted in increased sales, multiple interview requests, numerous book and magazine assignments, and high Google keyword ranking for the website companions to her books. |
