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| Category: Writing |
(requires Adobe Reader)
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| About the Book | |
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Words @ Work: Powerful business writing delivers increased sales, improved results, and even a promotion or two offers proven tools and techniques Lynda McDaniel developed over her long career as a writer and business writing coach. She knows firsthand that these tips and tools help writers dramatically increase their ability to persuade, sell, teach, improve, guide, change, contribute, and create. Words @ Work shows everyone from C-level to entry level how to harvest a feast of ideas, organize information creatively, and write in a clear, conversational style people want to read. Each chapter starts with a short essay from McDaniel’s life that illustrates a key issue about the writing process. The rest of the chapter includes detailed explanations and examples about that issue. Topics include: Listen to your gut, write for your readers, overcome the fear of starting, write fast first drafts, tap into your creativity, and edit your way to success, to name a few. Words @ Work not only teaches how to write, but shows readers how to tap into their creativity and present their ideas in an organized and compelling way. It’s about thinking and writing with the big picture in mind. What’s the big picture? Not all the I-dotting and T-crossing we tend to think of as good writing. That’s important, but there are plenty of books to help with that. What really matters is the ability to develop ideas in an organized and creative format that respects what readers need to know. If those ideas come with a misplaced modifier or a few punctuation errors, so what? That’s easily fixed. What’s harder to do is develop something fresh—a solution to a problem, a marketing idea, a new approach—and write it with an exciting beginning, a fact-filled middle, and a compelling ending. Words @ Work shows you how. Words @ Work is designed to help readers get the words right in everything they write. Like those holiday cookie recipes that, with a little tweaking of ingredients, yield six or seven different types of cookies, the techniques in Words @ Work helps them write dynamic: letters, e-mail, blogs, articles, reports, brochures, newsletters, sales materials, Web content, white papers, direct mail, press releases, résumés, cover letters, and much more Words @ Work helps fill that gap with both traditional and non-tradition information. Her clients and students tell her “They sure don’t teach this in school!” because many of the topics covered in Words @ Work are so different from those in most business writing books. Maybe the best feature in Words @ Work is the hope and encouragement McDaniel liberally provides. She urges readers to leave their self-doubt behind and just get started. She understands that writing well at work is more a matter of mindset than talent or gift. As people write, they gain confidence and discover new ideas and insights—and there’s no telling where that can lead.
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| About the Author | |
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Lynda McDaniel, director of the Association for Creative Business Writing, has a 25-year writing and coaching career. Clients include DuPont, U.S. Small Business Administration, and University of Washington. Media credits include Southern Living, Law & Politics, guideposts, washingtonpost. She is a member of the American Society of Journalists and Authors. |
