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Free Excerpt From The Book
(requires Adobe Reader)
CHAPTERS
INCLUDE:
--I Make $4,000 Per Month Selling My e-books! You Can, Too!
--Tools Needed
--Where to Start
--Writing the Book
--eBook Formatting
--Obtaining Copyright
--What to Charge
--How to Sell to A Global Audience
--Marketing Your Book with an E-mail Newsletter
--Sample Order Form
--How to Get an ISBN and Get on Amazon.com
--Speaking Engagements
--Marketing Schedule
--Your Publishing Future
--Outline for eBook Sales
You'll find everything you need to know about writing, publishing,
and selling e-books in easy-to-follow steps. From naming your book
to posting order forms to your new website, this book has it all.
The eBook market is wide open right now, so don't delay! Order today!
EXCERPT!
What to Charge for e-books (excerpt from How to Write, Publish
and $ell eBbooks) By Angela Adair-Hoy
aadair@writersmarkets.com
Every month, I make more than $4,000 selling my e-books through my
website and electronic newsletter. I currently have three e- books
available. Not bad for a new medium of delivery!
Why do people really buy e-books? Don't they want a nice pile of paper
on their lap to read? Something to lug to the bathroom? Well, not
really. The answer is simple. People buy e-books for instant delivery!
When you go shopping for a black skirt or shirt, you want to buy it
TODAY. When people go shopping for information, they want it RIGHT
NOW.
What are people willing to pay for e-books? Readers will pay your
listed price, as long as:
-The price is at least reasonable for your readership
-They really want or need what you're selling
-They trust you will deliver a high-quality product
-They trust you will deliver what you've promised and more
-They know they will get immediate gratification (immediate delivery)
Here are some e-books currently on sale and their prices:
Secrets Never Told -- How to Avoid Greedy Lawyers -
$8.95
The Inner Structure Of Tai Chi - $8.95
Handbook to A Happier Life - $7.95
George and the Jeannie - $9.95
How to Be A Syndicated Newspaper Columnist (the e-version
of my book, includes the newspaper database) - $10.95
I can assure you that the majority of books with higher prices have
less pages. They are non-fiction and they are usually how-to. But,
they are more sought after...more needed by the market they are targeting.
What should you charge for your eBook?
Determine your price by considering:
1. the need for your book
2. the income of your audience
If you are the first to write a book on your specific topic, you will
be able to charge a higher price. Likewise, if your book's audience
encompasses a high-income readership (i.e. lawyers), your book price
can reflect the ability of your readers to pay for the information.
I try to find hot new topics that haven't been covered by the publishing
industry yet. But, my books are priced low enough to be affordable
for writers (we are all starving artists, aren't we?).
Changing the Price
You can also experiment with pricing. For my book, How to Be
A Syndicated Newspaper Columnist , I sold more books at $14.95
(the print version) than any other advertised price, all higher and
lower. I experimented with different pricing structures for months
before settling on $14.95. The eBook is priced at $10.95. 90% of the
syndication books I sell now are the eBook edition. Needless to say,
that surprised me. I began my research into eBook sales...hence, my
NEW eBook. (Remember, my syndication book includes a database of newspaper
markets, so don't use this price in determining yours. You'll have
to experiment with your title, too.)
Last year, when I raised the price of my syndication book to $19.95,
sales stopped completely. Change the price periodically over the first
few weeks of sales and distribution. It's better to start high and
work your way down. Don't do it backward the way I did. Your readers
will get angry if they wanted to buy the book last week, but it costs
twice as much this week.
Sometimes, a higher price gives the impression of a higher-quality
book. Readers assume the book is worth that much, or that the book
is the only source of information for that topic. Again, experimentation
is the key.
How to Write, Publish and $ell e-books will show you
everything you need to know about eBook publishing, including writing,
formatting, online sales, merchant accounts (accepting credit cards),
e-mail delivery, how to sell your book with a free e-mail newsletter,
writing ads that sell, and more.
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