source: http://www.writersweekly.com/ask_the_expert/003607_08302006.html
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August 30, 2006 What Is An Appropriate Kill Fee? Can you advise what an appropriate kill fee is? If, for example, I was offered £100 for a piece of work, what should I state on my contract as the kill fee if the publication decides not to use my material? Is there a rough percentage guide - 10%? 25%? 50%? Or is the fee decided by other factors? Your thoughts, please. If they don't have a standard kill fee, I would add a clause to your contract requesting a 50% kill fee.
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source: http://www.writersweekly.com/ask_the_expert/003607_08302006.html
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