October 03, 2007
POD SECRETS REVEALED - How Many Books Sales Needed to Recoup Your Investment? By Angela Hoy, Co-owner of BookLocker.com
Sometimes, starry-eyed authors look at the loud bells and silver whistles on some POD publishing company websites and get caught up in the hype. Spending up to $1,000 or more is never a good idea when you can get the same book for much less. Saving money up front means you'll recoup the money you've invested in your book much faster!
How many books do you need to sell to recoup the money you've paid to self-publish your POD Book with the most popular POD publishers?
Prices below are based on the least expensive package offered by each publisher on similar offers targeting U.S. authors. Fees include setup, original cover design, print proof, ebook creation, up to 25 interior photos/graphics, an ISBN, barcode, a listing on the publisher's website and distribution by Ingram (listing on Amazon, etc.), all within 6 weeks. Sales for figures below are assumed to be coming from the publisher's website (royalties are usually lower for sales through retailers/wholesalers).
NOTE: Many companies offer perks that others don't, some try to upsell authors on extraneous services, and a few even claim ownership of files the author has paid them to create! Study each publisher and contract carefully before making your choice.
For a 248-page, 6 x 9, full-color cover, black-and-white interior paperback book:
Lulu claims to be "free." However, formatting, cover design, graphics, barcode, etc. are offered through a variety of third party services providers who run ads on their site. Lulu profits from these services by getting referral fees from these companies. Lulu sells their ISBN/Distribution service directly to authors.
iUniverse - $599
Xlibris - $1383
AuthorHouse - $1567
And, while a high dollar royalty figure might look impressive, pricing a book higher than the market will bear means you may never recoup your losses because nobody will want to pay too much for your book.
To read more about list prices, royalties, and author discounts at these companies, click HERE.
Links to the entire series of POD Secrets Revealed articles are here:
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