June 30, 2004

Buzzing Butterflies By M.J. Rose

We all care about selling our books. We want to sell more. And more. So I thought it might be helpful to share something with you all this summer.

I'm doing a special promotion for my new novel, THE HALO EFFECT by M.J. Rose, which hits stores this week and I'm going to keep you all updated on what works and what doesn't about its promotion so, hopefully, we can all learn by my failures. (And maybe if we are lucky, my successes.)

Over the next few months, I'll be writing to you through to tell you how it's going. How many people visit my site, buy the book, enter the contest and come to the appearances. What goes wrong? What goes right?

My goal is to get this promotion in front of the eyeballs of about 100K readers. So I would like you all to help out and pass on what's below here - and see if its possible to use the web in these overcrowded days to really move a book. It may be too late to make a dent in such a crowded marketplace. Your guess is as good as mine.

So here's the first installment.

As of June 26th I've set my website for the new book and sent out the following email to about 1000 key people I know. In the next few weeks I'll be sending out a version of it - at least announcing the reader rewards I'm offering to 100K people. As of today-there are no entries for my contest (yet!) and my website averages about 400 hits a day on its own.

Here's the email I'm sending out with the promotions in it. Please write if you have any ideas (or critiques!) about the content and where else I should send it - or feel free to send it to some folks for me. The subject header I used was something I hoped would get opened - just intriguing enough without being too hard sell.


Subject header: New Book launches with diamonds and white gold butterflies - please pass this on!

Body of Email:

Happy Summer everyone!

It's been 18 long months for me since I've had a new novel out and this one - THE HALO EFFECT by M.J. Rose - is my favorite. (Does every author say that about each new book?)

Well, I can't help it. I worked so hard on this one and have a new publisher and its starting to get really good reviews and readers seem to love it. picked it as a Debut suspense title! To launch it I've got a dazzling reader rewards contest and snippets and invitations. So read on.

"I dare you to read the first five pages of THE HALO EFFECT and not be in its thrall: this is a compulsive artful page-turner of a novel. Suspenseful, sleek, and sexy, this is M. J. Rose at her best ."
-Doug Clegg, author of The Hour Before Dark

To get THE HALO EFFECT off on the right foot, I'm doing a huge giveaway called Reader Rewards: Two diamond and white gold HALO EFFECT charm bracelets and five butterfly rings (total value over $2000).

The three charms on the bracelet all have some significance in THE HALO EFFECT. What are they? Read the book and then write me at halo (at) Winners will be chosen at random on October 1, 2004 . Two readers will receive one of the charm bracelets. Each has fifteen round cut natural diamonds, almost one carat total weight. Five runners up will win a silver butterfly ring.

"Potentially explosive...Rose's latest is not for the squeamish... [Dr. Morgan Snow] is an engaging guide to the world of dysfunction that Rose painstakingly constructs."
-Publisher's Weekly

What's THE HALO EFFECT about?

The first book in the Butterfield Institute series (Remember the Butterfield Institute from LIP SERVICE featuring sex therapist, Dr. Morgan Snow. In each book she struggles with the conflict of preserving her patient's privacy and the dangerous and sometimes criminal things she hears. She sees everything from the abused to the depraved, from the couples grappling with sexual boredom to twisted sociopaths with dark, erotic fetishes and the Butterfield Institute is the sanctuary where she helps soothe and heal these battered souls.

"M.J. Rose writes fearlessly about sex. This is a true erotic thriller. The end will take your breath away."
-Lisa Tucker, author of Shout Down the Moon

An Excerpt from THE HALO EFFECT

The man in the street was still twenty or thirty paces behind Cleo, his footsteps not intruding on her shadow. Was he being cautious not to go faster? Was he measuring his steps? Was this someone who just happened to be walking in the same direction she was going? Or was he following her?

I knew about trailing someone, even though it had been more than twenty years since I had done it. I'd followed my mother, sneaked out of the apartment after her, waited on the street corner to see which direction she took and then crept forward, staying in the background. Not to spy on her, but to make sure that she was, indeed, going where she had told me. To make sure she was not going to get more pills or alcohol. Or to meet another man whose name I would never hear.

If you don't want to be seen, you are careful. The way the man in the street below was being careful.

Cleo had reached the corner, still unaware of him. Men's glances couldn't be important to Cleo anymore. When someone was willing to give you thousands of dollars to look at you, and touch you, and have you touch them, when you were desired that way, a mere look must have been meaningless. There were other things that might have caught her attention, but a man's attraction?

This guy was good at what he was doing. To anyone else on the street who had not watched this aerial ballet of suspense that I had, there would be nothing suspicious to see.

But I believed she was being followed. And I didn't know what to do with the information. Call her on her cell phone? Warn her?

Except what if I was wrong?

She turned the corner. And ten seconds later he turned, too.

And then they were both gone.


"Dr. Morgan Snow is a refreshingly vulnerable character whose spunky decision to go undercover in the demimonde is both believable and hair-raising. THE HALO EFFECT will have you on the edge of your seat from page one."
-Katherine Neville, New York Times bestselling author of The Eight


Come see me and say hello and buy a book:

Upcoming Appearances - check for more appearances in a few weeks.

Friday, July 23, 2004 @ 6:00 PM
Bridgehampton, NY Kmart, Building 82, Montauk Hwy, 631-537-6449

Sunday, July 18, 2004 @ 4:00 PM
Greenwich, CT Wine & Cheese & Signing @ Just Books, 11 East Putnam Ave, 800.874.4568

Saturday, July 17, 2004 @ 10:00 AM
Oakmont, PA Mystery Lovers Bookshop Coffee and Crime Breakfast, 514 Allegheny River Blvd., 888-800-6078

Thursday, July 15, 2004 @ 7:00 PM
Philadelphia Robin's Bookstore, 108 S. 13th Street, 215-735-9600

Thanks for reading this far - if you have - and for reading my books! And if you read THE HALO EFFECT and like it - write me at mjroseAuthor (at) and I'll send you a free bookplate. And don't forget to enter the contest.

M.J. Rose

Order now from amazon,, or your favorite indy!


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