July 06, 2005
Flying High: Seven In-flight Magazine Markets By Kelly Kyrik
In-flight publications are a unique breed in the magazine industry. Geared toward the flying public - which is a fairly broad demographic - they offer a wide range of articles, essays and shorts on everything from travel and food to politics and current events. Given this diversity, each publication is still very specific when it comes to their editorial needs. For example, destinations are everything; a magazine from an airline that flies to southeastern American cities usually only accepts articles about those locales. This offers an excellent opportunity for writers, since your backyard is basically their bread and butter. But, don't despair. Many also publish business and human-interest articles. Studying each market is the key.
In-flight magazines are not always very accepting of beginning writers. While they're designed to appeal to all travelers, they do tend to cater to a more upscale market, and as such they demand top-notch writing and credentials. Writers with limited clips will probably not be welcomed into the features section with open arms. It's best to focus on a magazine's smaller departments and craft succinct queries based on first-hand experience. Once you have your foot in the door, it will be much easier to pitch feature articles, especially if you live in or around one of the airline's destinations.
In-flight magazines are typically known as well-paying markets, although they're often cagey about rates in their writer's guidelines, usually referring to a cost per word system based on a writer's experience and the difficulty of the assignment. But the standard rate often hovers around $1.00 per word and pay is almost always within 30 days of acceptance.
So, check out the guidelines below, become familiar with each publication, and you may soon be flying high on an in-flight masthead!
Attache Magazine (US Airways) - http://www.attachemag.com/
RedHot (Virgin Express) - http://www.ontoeurope.com/
America West (America West) - http://www.skyword.com/index.html
EnRoute (Air Canada) - http://www.enroutemag.com
Hana Hou! (Hawaiian Airlines) - http://www.hanahou.com
SkyWest (SkyWest Airlines) - http://www.skywestmagazine.com
Continental (Continental Airlines) - http://magazine.continental.com/content/
Kelly Kyrik is a successful freelancer and her credits include Writer's Digest, Writer's Market, the Chicago Tribune, LowCarb Energy, Cat Fancy and more. She also designs websites for both writers and small businesses. You can visit her website at http://www.tech-know-girl.com, and contact her at kyrik (at) comcast.net.
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